Question: What
is Value-base pricing?
Answer:
Value-based pricing is setting price based on
buyers’ perceptions of value rather than on the seller’s cost.
Question: What
is Market-skimming pricing?
Answer:
Marketing-skimming pricing is setting a high price
for a new product to skim maximum revenues layer by layer from the segments
wiling to pay the high price. In that pricing, the company makes fewer but more
profitable sales.
Question: What
is Market-penetration pricing?
Answer:
Market-penetration is setting a low price for a new
product in order to attract a large number of buyer and a large market share.
Question: What
is Vertical Marketing System?
Answer. A Vertical Marketing System is
distribution channel structure in which producers, wholesalers, and retailers
act as unified system. One channel member owns the others, has contracts with
them, or has so much power that they all cooperate.
Question: What
is Department Store?
Answer:
Department store is a retail organization that
carries a wide variety of product lines-typically clothing, home furnishings
and household. Each line is operated as a separate department managed by
specialist buyers or merchandisers.
Question: What
is Supermarket?
Answer:
Supermarkets is a large, low-cost, low-margin,
high-volume, self-service stores that carry a wide variety of food, laundry and
household products.
Question: What
is Superstore?
Answer:
Superstore is a store almost twice the size of a
regular supermarket that carries a large assortment of routinely purchased food
and nonfood items and offers such services as dry cleaning , post offices ,
photo finishing , check cashing, bill paying, lunch counters, car care and pet
care.
Question: What
is Hypermarket?
Answer:
Hypermarkets are huge stores that combine
supermarket, discount, and warehouse retailing; in addition to food , they
carry furniture, appliances, clothing, and many other products.
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