Question: What is Integrated Marketing Tools?
Answer:
A management concept that is designed to make all
aspects of marketing communication such as advertising, sales promotion, public
relations, and direct marketing work together as a unified force, rather than
permitting each to work in isolation.
1.
Advertising
2.
Sales Promotion
3.
Public Relations
4.
Direct Marketing
5.
Personal Selling
Question: What
is Customer value?
Answer:
Customer value is the difference between the values
the customer gains from owning and using a product and the costs of obtaining
the product.
Question: What is Relationship Marketing?
Answer:
Relationship Marketing is the process of creating,
maintaining , and enhancing strong, value-laden relationship with customer and other stakeholders.
Question: What
is Demarcating?
Answer:
Demarketing is the marketing to reduce demand temporarily or permanently. The aim of
Demarketing is not to destroy demand, but only to reduce or shift it.
Question: What
is production concept in Marketing?
Answer:
The philosophy that consumers will favor products
that are available and highly affordable and management should therefore focus
on improving production and
distribution.
Question: What
is Product Concept in Marketing?
Answer:
The idea that consumers will favor products that
offer the most quality, performance and
features and the organization should therefore devote its energy to making
continuous product improvements
Question: What
is selling Concept in Marketing?
Answer:
The idea that consumers will not buy enough of the
organization’s products unless the organization undertakes a large-scale
selling and promotion effort.
Question: What
Societal Marketing Concept in Marketing?
Answer:
The societal marketing concept holds that the
organization should determine the needs, wants, and interests of target
markets. It should then deliver superior value to customers in a way that
maintains or improves the consumer’s and the society’s well-being.
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