Question: What
is system buying?
Answer:
System buying is a buying packaged solution to a
problem and without all the separate decision involved.
Question: What
is time series analysis?
Answer:
Time series analysis is the breaking down past sales
into its trend, cycle, season and erratic components, then recombining these
components to produce a sales forecast.
Question: What
is undifferentiated Marketing?
Answer:
Undifferentiated Marketing is a market-coverage
strategy in which a firm decides to ignore market segment differences and go
after the whole market with one offer.
Question: What
is Differentiate Marketing?
Answer:
Differentiate Marketing is a market-coverage strategy
in which a firm decides to target several market segments and designs separate
offers for each.
Question: What
is Concentrated Marketing?
Answer:
Concentrated marketing is market-coverage strategy
in which a firm goes after a large share of one or a few submarkets.
Question: What
is Core Product in Marketing?
Answer:
Core product is the problem-solving services or core
befits that consumers are really buying when they obtain a product.
Question: What
is Actual Product in Marketing ?
Answer:
Actual product is a product’s parts, quality level,
features , design, brand name, packaging and other attributes that combine to
deliver core product benefits.
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