Question: What
is Augmented product in Marketing?
Answer:
Augmented
product is the additional consumer services and benefits built around the core
and actual products
Question: What
are convenience products in Marketing?
Answer:
Convenience products are the consumer products that
the customer that the customer usually bus frequently, immediately and with a
minimum of comparison and buying effort. For example, Toothpaste.
Question: What
are Shopping products in Marketing?
Answer:
Shopping products are the consumer goods that the
customer, in process of
selection and purchase, characteristically compares on such bases as
suitability, quality, price and style. For example, Television.
Question: What is specialty products in Marketing?
Answer:
Specialty products are the consumer products with
unique characteristics or brand identification for which a significant group of
buyers is willing to make a special purchase effort. For example, luxury goods
, such as Rolex watches.
Question: What is Unsought product in Marketing?
Answer:
Unsought products are the consumer products that the
consumer either does not know about or knows about but does not normally think
of buying. For example, Life Insurance.
Question: What
is Brand in Marketing ?
Answer:
Brand is a name, term, sign, symbol or design, or a
combination of these intended to identify the goods or services of one seller
or group of sellers and to differentiate them from those of competitor.
Question: What
is product life Cycle(PLC) ?
Answer:
Product Life Cycle refers to the course of a
product’s sales and profit over its
lifetime. It involves five distinct stages : product development , introduction
, growth, maturity and decline
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