Question: What
is Franchise?
Answer:
Franchise is a contractual association between a
manufacture, wholesaler, or service organization (a franchiser) and independent
businesspeople (franchisees) who buy the right to own and operate one or more
units in the franchise system.
Question: What
is informative advertising?
Answer:
Informative advertising is a advertising used to
inform consumers about a new product or feature and to build primary demand.
Question: What
is Persuasive Advertising?
Answer:
Persuasive advertising is a advertising used to
build selective demand for a brand by persuading consumers that it offers the
best quality for their money.
Question: What
is Fads in Marketing?
Answer:
Fads is the fashion that enter quickly are adopted
with great zeal, peak early and decline very fast.
Question: What
is Growth-share Matrix in Marketing?
Answer:
Growth-share matrix is a portfolio-planning method
that evaluates a company’s strategic business units (SBU) in terms of their
market growth rate and relative market share. SBUs are classified as stars,
cash cows, question marks, or dogs.
Question: What
is Market Nicher in Marketing?
Answer:
Market Nicher is a firm in an industry that serves
small segments that the other firms overlook or ignore.
Question: What
is Zone pricing?
Answer:
Zone pricing is a geographic pricing strategy in which
the company sets up two or more zones. All customers within a zone pay the same
total price. The more distant the zone, the higher the price.
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